Search Engine Optimisation (SEO) is the big topic these days and to most people what SEO means is “I want to be top in Google ” which is great, why wouldn’t you? But lets strip it back first and talk about what SEO actually means, how you would get “good” Search Engine Optimisation and how it delivers results for you.
Your website is packed full of information, services or products that you want to put in front of people. Those pages are rich with the gems that you know are going to drive those people in and hopefully buy things from your business in some way.
The problem we all face is how does that information get digested and compressed down so that it’s shown to the right people and in such a format that they are going to know what to expect on the page before it has loaded.
We know that one of the biggest culprits for causing “bounces” from your site (where someone leaves immediately after landing on a page) is coming through onto a page that you didn’t really want to be on. A customer arrives there with no idea how it was relevant to what you they were doing or looking for.
If when you pulled your car into a fuel station forecourt and you followed the signs for Diesel, parked up, got to the pump and found it was actually pumping out bubble gum you’d be pretty confused. Do it twice and you’d probably never go back to that garage again. The data that drives traffic to your site needs to be thought of as the signposts that lead your customers to the Diesel pump, not the bubblegum one.
People who come to your site should know exactly what they are going to find before they are on the page.
We can look at your entire site and, more importantly, what it offers to work with you and produce a template for which your information should follow to be relevant and engaging. It will also ensure that all the latest standards are followed to maximise the effectiveness of your Microdata (Rich snippets) to produce the best looking search page results to catch the eyes of potential customers.
We will analyse the industry you are in and score you against it. There’s little point following every generic guideline on SEO in the world if what works in your particular field is entirely different.
SEO Does not have to cost the earth!
Many people have shied away from SEO because they think it is expensive. Looking around the Internet it’s not hard to see where this impression comes from but it doesn’t have to be the case.
We can produce an SEO report for your site, along with a template on what you need to do to improve relevant traffic levels and engagement, for as little as £60. Get in touch with us Today and see how our different approach to your data will lead to the best Search Engine Optimisation possible for your business.
